2019 WDIA AD
Matt French and Kerri Seims of Washington Dentists’ Insurance Agency (WDIA) are good friends and sports fanatics, and this year I asked them to bring their jerseys to wear for a series of shots. Hilarity ensued, and they got great traction with the ads. Craig Mitchelldyer was the amazing photographer.
2017 WDIA PROMOTION
Group shots with WDIA were always an issue. Invariably, right after we shipped the book with their pictures, one or more of the staff would leave for brighter pastures. This shot & story was no different. Within a year, two of the staffers had moved on. Image by Jordan Stead.
2017 MArketing Materials
When we went to redo the marketing materials for WDIA in 2017, it was after quite some time with the older collateral. I knew I wanted something “quieter.” Insurance already feels noisy; it’s got that circus-barker quality about it inherently. I softened the palate with an amorphous, muted background I found, and finally got the WDIA team to let me cull most of the copy from the piece. That’s right, this has LESS copy than its predecessor.
